Pronto & Co. / Pronto Denim is one of Bangkok's best-known destinations for raw denim, selvedge denim, Japanese denim, boots and workwear. Pronto has stores across Thailand and carries authentic global denim brands, with staff who can help customers compare fits, sizes, fabrics and availability.
Quick facts
- Official name: Pronto & Co.
- Also known as: Pronto Denim, PRONTO
- Category: Multi-brand denim and lifestyle retailer
- Location: Bangkok and Chiang Mai, Thailand
- Best for: raw denim, selvedge denim, Japanese denim, jeans, boots, workwear
- Online store: prontodenim.com
- Contact: LINE @prontodenim · ecom@ulg.co.th
Why Pronto is a Bangkok denim destination
- 20 years of denim culture (founded 2005)
- Official authentic retailer for global denim, workwear and boots brands
- 7-store network across Thailand
- Knowledgeable retail teams trained to fit and compare brands
- Long-running community events including Pronto Denim Carnival
What denim shoppers can find
- Raw denim
- Selvedge denim
- Washed denim and jeans
- Japanese denim
- Jeans, jackets, shirts, boots, accessories
Brands at Pronto
Iron Heart · Pure Blue Japan · Momotaro · TCB Jeans · Strike Gold · Dry Bones · Naked & Famous · Nudie Jeans · Big John · Orslow · Freenote · Red Wing · Filson · Lewis Leathers · and more. See all brands or browse the denim collection.
Frequently asked questions
Where can I buy raw denim in Bangkok?
Pronto & Co. has 5 Bangkok stores (Siam Paragon, Central Lardprao, Mega Bangna, Soup Emsphere, Central Village) and 2 Chiang Mai stores (CTF, Think Park) carrying raw denim from authentic Japanese and international brands.
Does Pronto sell selvedge denim?
Yes — Iron Heart, Pure Blue Japan, Momotaro, TCB Jeans, Strike Gold, Nudie Jeans, Naked & Famous, Big John, Freenote and more.
Does Pronto carry Japanese denim brands?
Yes. Pronto is one of Thailand's main retailers for Japanese denim and workwear.
Can staff help check sizes across branches?
Yes. Contact any store or message LINE @prontodenim to check stock and fit across branches.
Does Pronto ship in Thailand?
Yes. Nationwide shipping. Free over ฿2,000.
How do I contact Pronto online?
LINE @prontodenim · ecom@ulg.co.th · prontodenim.com · stores 10:00–22:00 daily.